You Tube is not just a video site filled with cat videos, its more: its a search engine. The second largest search engine in fact. Not only that, its owned by the first largest search engine and overall, it is the 3rd most visited site in the world. Think about it: when you run a Google search, are you choosing the video that appears in the search results, or that 30-page dissertation you need to go get your glasses for? You're clicking on the video.
The point is, what's the point of all that labor-intensive writing when you can get better SEO results in a way that better connects with your audience - and is actually easier?
According to James Wedmore from the Video Traffic Academy, marketers are seeing 691% higher conversions from You Tube traffic when compared to Google conversion. Do you know what that means? That means Youtube is delivering more leads now than any other traffic source. On top of that, according to Chad Hyams, Bold Tech Coach with Keller Williams, sellers are 73% more likely to list with you when you use video in marketing.
Remember: the purpose of content is to build relationships (while you are busy selling) and drive traffic back to your site for lead capture.Get it? Ok, so now that you have an alternative to that high-pressure writing career you weren't really cut out for anyway, you are now free to explore the kind of role you were actually made for. You're a salesperson after all; you love the spotlight! This is your time to shine - you finally get your chance to be an actress/actor! [Insert jazz hands here].
Sigh. But you also have to be the producer too. That's going to require a lot of skill and creativity right? Nope - not when you have the secret formula!
Here, James Wedmore gives us the secret sauce: a 5-part outline that is the anatomy of the perfect You Tube video for marketers. Use this simple framework for developing smart, relevant, value-add content that drives traffic and delivers results.
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