Goal Setting and Tracking Tool

Check out the new goal setting and tracking tool!

Your eEdge dashboard provides you with a powerful tool for managing and monitoring real-time production numbers, but now you have the ability to vision cast your sales goals for the whole year using this sales planning tool!

Download the Excel file here and get started calling your dreams into being!

Remember, Goals are SMART: Specific, Measurable, Attainable, Relevant, and Time-bound...

Ignite or Reignite Your Career! Sean Dammann Hosts Ignite, October 28th...

Creative Ideas for Video Marketing

Still not good at all this creative stuff? Below is a growing grab bag of fun video marketing ideas for real estate agents. Use liberally to give your creative spirits a lift!

Creative Ideas for Your Real Estate Video Marketing Campaigns

• Look at what others are doing. When in doubt, refer to Jessica Edward's content. She's just doing it right - excellent, relevant and value-add content.
• Inspirational. What about a new home owner opening the house for the first time? That's an emotional moment! Surely that could touch, move, and inspire a potential client!
• Commonly asked questions. When you find yourself repeating yourself, shoot a video. Point folks to your site where all those commonly asked questions are housed and save yourself some time. 
• How-tos: staging your home, becoming a real estate agent, home maintenance, property taxes, design and decor tips and tricks. Remember that "how to" do stuff is a very common search query - your video could make the ranks as an answer to that question.
• Featured businesses and cross-promotions. I have an innovation management firm which owns the Modern Living Atlanta brand. I'm considering starting an online magazine exploring modern living in all its various forms: style, architecture, decor, community.... from featuring a video with Modoni - one of my favorite modern furniture wholesalers here in Atlanta to other business partnerships. There is endless opportunity to build win-win alliances where banners with discounts, advertisements, advertisements, videos and more are shared between sites. Who do you know in the business development community would would be a great marketing partner?
• Interview local experts. What's happening with that school rezoning? When will the electric trolley be completed? Get advice and opinions straight from the source - and build a relationship in the process.
• Home tours. Consider this: if you upload a single video for each room in a house to You Tube, you could use the Spotlight Annotation boxes at the end of your video to create a grid where viewers could select a video by room. Are you more likely to continue clicking when videos are sorted by room on a grid?
• Be the trends expert and maybe even the market forecaster for your area. Where is your market trending? What's happening in that niche area? Where are you seeing movement, growth, recession, interesting patterns, anomalies? Why? You could also use Brokermetrics to write custom reports for market analytics and release quarterly - that's how Barbara Corcoran met Donald Trump.
• Afraid to be in front of the camera? How about putting one of your listing clients next to their home's sold sign and asking them for a testimonial. There's also a creative solutions for everything!  
• Humorous agent in the field videos. You know you got 'em. Be real. Humor sells.
• Client appreciation videos. Here's a great idea: did your client have a new baby? Buy the baby's domain name from Go Daddy and then use Jib Jab to send a video e-card.
• Tour guide. Become the mayor of your town! Do an around-town video. Review dining establishments. Attend events. Tell us what events are coming up. Let us ride alongside you on your bike tour. Take us with you as you volunteer in the community.

Do you have any ideas to add to the mix? Please share in the comments below!

Ignite at Midtown, Beginning October 2nd

Its time to register for the October 2nd Ignite course!

If you are a new agent and haven't completed your post license certification - or are an existing agent looking to reignite your career while completing your 25-hour CE requirements, I highly recommend the upcoming Ignite course.
 

Ignite is a 4-week start up intensive beginning October 2nd and running through the 30th which will be hosted by the Midtown Keller Williams office. Classes are 1/2 days and the program is designed to take you step by step through the process of launching your business: from building your database to preparing your listing presentation - and on to contracts and closing -- all from the Keller Williams perspective! The session concludes with a mock listing presentation so you graduate with both a platform and a mindset for launching your business in a way that delivers tangible results!

The cost is $20.00 to cover the posting of CE credits to GREC. 

Contact information coming soon so stay tuned.

Stop Blogging, Shoot Video

Did you follow my advice and stop blogging? Good. No one reads anymore. We watch videos. 

You Tube is not just a video site filled with cat videos, its more: its a search engine. The second largest search engine in fact. Not only that, its owned by the first largest search engine and overall, it is the 3rd most visited site in the world. Think about it: when you run a Google search, are you choosing the video that appears in the search results, or that 30-page dissertation you need to go get your glasses for? You're clicking on the video. 

The point is, what's the point of all that labor-intensive writing when you can get better SEO results in a way that better connects with your audience - and is actually easier?

According to James Wedmore from the Video Traffic Academy, marketers are seeing 691% higher conversions from You Tube traffic when compared to Google conversion. Do you know what that means? That means Youtube is delivering more leads now than any other traffic source. On top of that, according to Chad Hyams, Bold Tech Coach with Keller Williams, sellers are 73% more likely to list with you when you use video in marketing.

Remember: the purpose of content is to build relationships (while you are busy selling) and drive traffic back to your site for lead capture. 

Get it? Ok, so now that you have an alternative to that high-pressure writing career you weren't really cut out for anyway, you are now free to explore the kind of role you were actually made for. You're a salesperson after all; you love the spotlight! This is your time to shine - you finally get your chance to be an actress/actor! [Insert jazz hands here].

Sigh. But you also have to be the producer too. That's going to require a lot of skill and creativity right? Nope - not when you have the secret formula!

Here, James Wedmore gives us the secret sauce: a 5-part outline that is the anatomy of the perfect You Tube video for marketers. Use this simple framework for developing smart, relevant, value-add content that drives traffic and delivers results. 

Apple Discounts for Keller Williams Agents

Guess what? Yep, Keller Williams agents are entitled to Apple discounts!

If you're in the market for a new iPad, laptop, iPhone or more, pop on over to our friends at the Apple Store at Lenox Mall and ask for "the Keller Williams discount associated with zip code 30305."

Here's what you get: 2% off of iPads, 5% off laptops and desktops, 10% off Apple Care, and 5% off accessories. In a few months, we will be hitting a new level with Apple too, so discounts will increase even more: 2% off iPads, 7% off laptops and desktops, 15% off Apple Care, and 10% off accessories.

With the KW mobile app on your iPad, you have all the information you need to serve your clients in real time at the touch of your finger.

We are KW | leading innovation.

Innovative Marketing Collateral

Stay tuned as we roll out some of the most innovative marketing collateral in the industry - like interactive listing presentations for your iPad with Prezi!

Be sure to check the new Branding and Marketing page for all the latest KW-branded mobile wallpaper, Prezi templates, logos, graphics, and much, much more! Here's a sample of what's to come: are you excited? I am!


P.S. Be sure to explore pre-built templates in Prezi and copy cool pre-made designs!

Simple Steps For Setting Up The New KW Mobile App

Confused by all this talk of mobile codes? I was too! 

So I whittled everything down into a simple step by step guide to getting started with KW mobile for agents. Let's do this thing!

Step 1: Log into the KW Intranet. 

Step 3: Click on Home > Agent Website Admin.

Step 4: Drill Down to > 4.0 > 4.5 "Mobile Property Search" in the eAgency Website Editor.

Step 5: Find the Mobile Codes by scrolling to the bottom. These codes are what personally brands your application for marketing and lead capture.

Step 6: Two options: scan the QR code from your computer screen - OR- go to your mobile phone or tablet > go to the App Store (iPhone) /Google Play (Android) > search for the "Keller Williams Real Estate Search" app and download it. 

Step 7: Open the KW app, say okay to allow the app to use your location information, view and accept the terms of use.

Step 8: Enter the code you made a note of in Step 4 in the field below. The code is not case-sensitive.

You're in! Now you can peruse your personally branded app! Here's a tablet view:

Benefits

Instant information: Now when you are out in the field and a client asks about a property, you have all the listing information at your fingertips.

Lead capture: With a personally branded app, all contact requests are routed back to you. The more users using your personally branded app, the more direct leads you're capturing.

Bugs

Agent Codes Not Automatic for Clients: Currently clients have to enter your codes with the application download URL and the QR code. Will be corrected in a future release.

Neat Stuff for Marketing!

Neat Stuff 1: From the KW Intranet, you can use the QR Code and the Mobile URL for marketing. Add these to email signatures, signage, etc. Please note, client users will have to enter your agent code until a future release.

Neat Stuff 2: From the mobile app, use the Send App feature to text the app to your friends!

If you had any problems, be sure to request some time with me and we'll get you setup!

Helpful Resources: 

• KW Mobile App Page
• KW Mobile App Video

m. (404) 580-1330. w. www.modernlivingatlanta.com.